Professionally 2015 has been such an exciting year, marked by an array of diverse projects that range from brand stories for business award submissions to intimate insights into local traditions for travel magazines, to insider trade stories like the recent cover article I wrote for Furnish Now, the official magazine for the Malaysian International Furniture Fair.
It’s not your usual interview-and-write kind of story. In the last two years or so, I’ve been working with the international team from Media Mice on what we affectionately call a “makeover project” for highlighted local furniture makers. In this case, we traveled to wooden frame sofa specialist Yee Guan in furniture town Muar, Johor, for a thoroughly fascinating look at why and how a successful company repositioned itself to adapt to the changing marketplace – one dominated by millenials, no less.
You can read the full story at this link:
Here’s to an even bigger and better 2016!